PFDC Sunsilk Fashion Week 2012- Press Release

Glamour, glitz, High Fashion, Pret and stunning hairdos all come together at the PFDC Sunsilk Fashion Week, to be held at the Lahore Expo Centre from April 13-16  2011.

Pakistani designers with international fame, from HSY to Kamiar Rokni to Sania Maskatiya, will present their latest collections. Adding to the buzz are leading fashion models with their amazing haute and graceful depiction of the designer’s collections.

For Sunsilk, the sponsorship is a cause-related marketing programme for promoting the very talented and much-neglected fashion Industry of Pakistan. Unilever’s consistent commitment to the fashion world through this program has been appreciated by the PFDC.

Sunsilk PFDC Fashion Week believes in supporting the emerging and aspiring designers in Pakistan, hence the show also includes exhibitions by students of Fashion Design. With the positive publicity in both electronic and print media that Sunsilk gets through this sponsorship, we have created heightened visibility of the Sunsilk range. Sunsilk’s market leader position has been reinforced through the premium assemblage that the event attracts. These opinion leaders play a critical role in promoting the usage of premium brands like Sunsilk.

Don’t miss out on the design trends for Summer 2012 & the fabulous yet affordable creations…  and stay tuned for the airing!